Bobcat Landing Page Refresh
Our team at Commercial Web Services creates landing pages for our client Bobcat. I saw some issues in the way we were approaching these landing pages and decided to take a closer look at how we could improve the process to benefit my team as well as our client. After taking a closer look at this process I created a new way of designing and developing these landing pages for every promotion that Bobcat runs for its dealers. This was accomplished through a more user friendly design for the promotions as well as creating a plan for event tracking to add to the buttons on the page to provide more granular data to our client on the behavior of their customers once they are on this landing page. The original design only had one button at the bottom that would take users to another page to fill out a contact form. The new layout has multiple buttons with a pop up modal form for each and a script that auto-fills the comment area to say what piece of equipment they are interested and if they do or do not want financing.
This refresh is currently in production.